BEAT 627 refers to the current world record of 627 people each keeping a ball off the ground “soccer-style” for 10 seconds straight.

But it also represents to an attitude: that records are meant to be broken and adversity is meant to be overcome.

The Pali Blues Soccer Club – “Where Tomorrow’s Heroes Play Today” – are back-to-back national champions of women’s soccer in the USL W-League, the top developmental women’s soccer league in the world. Our players are Olympic Gold Medalists, NCAA All-Americans and National Team standouts. Most importantly, they are outstanding role models for the young people in our community.

As a non-profit 501(c)3, the Pali Blues Soccer Club is an amateur organization, allowing college players and rising stars from around the globe to play with a world-class team while retaining their student eligibility—before moving on to successful pro careers.

Though the W-League season runs May through August, the Pali Blues Soccer Club remains active year round, offering camps, free clinic, in-school presentations and a variety of community service initiatives. Following a 2009 opening day attempt at the World Record for most people in one stadium juggling soccer balls, the team realized there was a fantastic opportunity to do something really great with a 2010 attempt. Blues GM Jason Lemire soon connected with Viva Guerrera, founder of the international organization Balls Without Borders, with the concept of turning the record attempt into a large scale effort to collect soccer balls for children in need. Partnerships with Kick For Nick and Para Los Niños soon followed and BEAT 627 was born.

Whether or not you can keep a ball in the air for longer than a single kick, your participation is vital. Not only will donating a ball help a child in need somewhere around the world, it will help build our own soccer community right here at home.